Thanks to AI, designers and PMs are now prototyping and deploying faster than ever—sometimes without writing a single line of code. Tools like Figma AI and Copilot are blurring the lines between design and implementation. So where does that leave frontend engineers?

In a world where AI can generate flawless UIs, auto-wire flows, and ship entire components from a single prompt, it's tempting to declare the death of frontend engineering.

But what if we're just looking at it wrong?

The pixel-pushing days may be over, but the complexity is just shifting layers. Welcome to the age of the back of the frontend. This talk explores how AI is fragmenting the frontend into fast, flashy outputs and deeply nuanced logic, and why the real value now lies beneath the surface.

We’ll break down what’s actually being automated (spoiler: it’s not the hard stuff)––the logic, flows, edge cases, performance - that’s still on us, where human acuity still matters, and why knowing when not to use AI might be your new superpower.

This talk doesn’t shy away from the uncomfortable question: what is your job when everyone can ‘build’?

If you're a frontend dev wondering whether you still have a job—you do. But it may not look the same as the one you trained for.