Tired of manually triggering deployment pipelines and tracking releases across environments?
Let’s explore how to build a truly automated, self-sustaining software delivery process.

Despite advancements in CI/CD automation, deployments and releases continue to be a significant operational burden for most organizations.

This talk doesn’t focus on specific tools or products but instead walks you through a production-proven approach for streamlining software delivery by tightly integrating:

• Project management tools like Jira as the source of truth
• CI/CD pipelines for build, test, and deployment
• Cloud-native event-driven services to glue everything together

At the core of this system is the integration of Jira workflows with your automation stack. Every state change in Jira (such as moving a ticket to “Ready for Release”) can automatically trigger specific downstream actions in your CI/CD pipeline for deployments across various environments based on conditions being satisfied. On a high level view, this is made possible by:

• Jira webhooks to listen to workflow transitions
• An edge computing service (e.g., Azure Functions, AWS Lambda, or any cloud equivalent) to implement business logic
• Your existing CI/CD stack to perform the actual deployment and verification tasks

By using Jira as the single source of truth, teams gain real-time visibility, traceability, and a structured release process—without requiring manual intervention.

This approach allows teams to:

• Reduce operational overhead and context switching
• Simplify governance and auditing
• Improve release reliability and production stability
• Accelerate time-to-production through hands-free execution

Join us as we walk through our real-world implementation and learn how to modernize software delivery by connecting planning with execution—from idea to deployment, all in a streamlined and scalable way for your existing CICD setup.