Generative AI's transformative potential is undeniable, yet its true power lies in addressing real-world challenges. This lightning talk will pivot from the pervasive hype surrounding Gen AI to the foundational necessity of identifying strong, use case-driven applications. We'll argue that defining clear problems and understanding user needs are the crucial first steps in building successful AI products and businesses, ensuring that technological marvel translates into tangible value. Crucially, this talk will conclude with solid, contrasting examples of compelling AI use cases currently being implemented across various industries versus examples of poorly conceived or impractical applications. Attendees will gain actionable insights on how to move beyond the buzz and strategically pinpoint high-potential AI opportunities.